Global B2B Industry Spotlights
Management Style Everyone has a personal operating style that just seems to work. When you think of Steve Jobs, you think of an independent leader who really didn’t work with open systems that much. He had a California style that just worked. In our industry, Ryan Moor, President and CEO of Ryonet Corp., is a leader and teacher who... Read More »
Category : Global B2B Industry Spotlights
I spoke to a very nice editor this morning of a technical trade publication who told me that their title has had some very good success with the help of a content writer who seeks out the most popular search terms of the day and writes a page about it. An example would be "Superbowl"--and there is a tangential hook --pretty tangential at that- to the... Read More »
Category : Global B2B Industry Spotlights
Social Media for Online Marketing? ...truly a subject beaten to death! Amy Munice, founder of Global B2B Communications, provides a brief commentary in the Medical Design Technology Perspectives column on how social media is really an opportunity for engineers to get in on the ground floor of consumer conversations to explore the yearnings for new product... Read More »
Category : Global B2B Industry Spotlights &Social Media for B2B
The many high tech innovators now serving the global water industry to help ensure clean water supplies (now called "the ultimate commodity) are urged to augment even the most advanced understanding of web competitive analysis with state-of-the-art Google advertising and other magazine advertising or display advertising via the world's search engines, as... Read More »
Category : Global B2B Industry Spotlights