Global B2B Web Wisdom
A member of the Global B2B Communications Linked in Group asked the question of this post. Amy Munice, (President of Global B2B Communications and manager of the group by the same name on linked in that you can find and join here-- http://www.linkedin.com/groups/Global-B2B-Communications-4221686-- first asks if that is the right... Read More »
Category : Global B2B Web Wisdom
When corresponding with editors throughout North America yesterday about the discounted fees for upcoming web competitive analysis classes, I received many emails and phone calls that conveyed an apparently popular misunderstanding that mathematically-based search engine optimizers were strictly a tool for those on the website coding side of publishing... Read More »
Category : Global B2B Web Wisdom
Short Answer: Web Competitive Analysis---- THE differentiator for online marketing success--remains unaffected... Background: A few days ago Google announced that in the interests of privacy, it would encrypt information of where searchers came from via organic search to your company's website-- Read the announcement on the official... Read More »
Category : Global B2B Web Wisdom &SEO News
Busting Local Search Algorithm Borders... Ironically, a best-seller came out a few years ago suggesting that "the world is flat" and borders less relevant just about the same time when the world's search engines changed to implement the local search algorithm---the equivalent of putting invisible Himalaya high obstacles up to sourcing best-in-class... Read More »
Category : Global B2B Web Wisdom &Global PR &SEO News
SEO Tools or Direct Mail Copywriting Tools???? Math-Powered SEO Tools Can Wield Direct Mail Results Too! The first rule of writing is SPEAK TO YOUR AUDIENCE. That means first and foremost knowing the ways in which your prospects think of your products or services, their potential, and how they will help solve their challenges. In this article for... Read More »
Category : Global B2B Web Wisdom &SEO News
Did you see the top headline report from Internet Retailer magazine-- Annual Web Sales Finally Bloom for 1-800-FLOWERS.com???? There's a back story to be told-- and it's the story of how this was achieved with All-You-Need SEO Tools and how they help you get the traffic you want with the aid of web competitive analysis. When speaking about the SEO... Read More »
Category : Global B2B Web Wisdom &SEO News
All inbound links are not born equal... In a variety of ways... and for varying purposes... different links have more muscle than others... 1) Every web site--indeed, every web page-- is in a unique competitive landscape. What matters for one company's search engine optimization efforts may be- WILL be --DIFFERENT from what will matter to... Read More »
Category : Global B2B Web Wisdom
In this article, Amy Munice, creator of Global B2B Communications and blogger for Independent Retailer magazine, discusses the impact of personalized search on search engine optimization. There is only ONE reliable search engine optimizer tool that transforms personalized search algorithms from obstacles to competitive advantages-- SEM S.C.O.U.T. SEM... Read More »
Category : Global B2B Web Wisdom &SEO News
I've talked to many managers in B2B companies selling technical products and services who --before we met them-- had given up hope that they would find someone who could write intelligently about what their company did. Through the decades, more often than not, these were companies that enlisted the writers of "full-service" ad agencies that made... Read More »
Category : Global B2B Web Wisdom
Surprisingly- -the answer is yes....IF YOUR SOLE CONCERN IS SEARCH ENGINE OPTIMIZATION AND SITE RANKING. You could, in fact, mistakenly devote enormous effort to sending out news release after news release with hopes of pushing your site to the top of all searches---only to have SEO Recon discover that in your company's UNIQUE competitive landscape,... Read More »
Category : Global B2B Web Wisdom &Global PR