Global B2B Web Woes
"Web-savvy publisher seeks advertising sales manager to help potential advertisers set up A/B landing page tests and key performance metrics to gauge ROI from online advertising. Real-world understanding of market and how to help potential advertisers establish meaningful calls to action from link landing pages a PLUS." Why this ad? Why now? I've... Read More »
Category : Global B2B Web Woes
Recently Global Spec conducted a webinar presenting their research on social media use in industry. Such studies are most welcome--whether by GlobalSpec, ThomasNet or industry-specific industrial shopper portals like QMED-- or by reputable trade publications about their industry-specific audience. Several who watched the webinar either commented on... Read More »
Category : Global B2B Web Woes &Global PR &Social Media for B2B
Earlier today I heard from a former client --let's call him John--who now owns a small home improvement business. He called to ask for advice on how to handle a black hat SEO blackmailer... Here is what happened--- His product is the type that requires a custom installation and quote. After he had finished his measurements to prepare a quote his... Read More »
Category : Global B2B Web Woes &SEO News &Social Media for B2B
I recently was asked to take a look at two sites that I had been enlisted to write key pages for years ago when the design team was first putting the site together. Reportedly the web designers were also in charge of SEO; but even at that time I had misgivings because my simplest queries re: how to write the page for search engine optimization purposes... Read More »
Category : Global B2B Web Woes
The short list of missed opportunities by many global B2B companies is perhaps topped by not helping editors that are migrating from print publications to online formats with their needs for ever fresh content in the form of blogs. This is NOT your company blog. This is a blog in an online publication. Which publications worldwide want expert... Read More »
Category : Global B2B Web Wisdom &Global B2B Web Woes &Global PR
HOW MUCH SEO HELP??? HOW LITTLE SEO HELP?? For companies selling globally with many complex intertwined web properties and with tangled legacy coding issues--you'll need to hire a professional search engine marketing firm that knows what they are doing and expect to pay about $US 1500 - 2500/month. Needs for search engine optimization consultant... Read More »
Category : Global B2B Web Wisdom &Global B2B Web Woes
Amy Munice here---President of ALM Communications (a.k.a. Global B2B Communications) --and driving force behind this assembly of the best-of-the-best online marketing tools and experts found here on Global B2B Communications. Background--- Through the years I've received more calls, letters or emails than I can count from company Presidents or VPs... Read More »
Category : Global B2B Web Woes
Why take on the ungainly title of "wounded web copywriter"? Canonicalization of Links--Hard to Pronounce; Harder to Endure When the formerly wounded web copywriter who brings you Global B2B Communications took Michael Marshall's advanced SEO courses ---NOT to become a web programmer or web designer, JUST to get insight on how to de-toxify bad web copy... Read More »
Category : Global B2B Web Woes
That is the question... but should that be a question? To be very blunt-- in some B2B circles --engineering-based, sole proprietorships, short-staffed small companies, and many other scenarios---there is something that borders on psychological block when it comes to blogs. Some say--"blogs are for political crackpots who want a... Read More »
Category : Global B2B Web Wisdom &Global B2B Web Woes
Google "data loggers"... I've worked with a few companies through the years that make different kinds of data loggers. That means my personal search of this term is likely to be a bit different than yours-- with the companies I've worked with coming up towards the top of my search... But I just pick this term as a f'rinstance.... How many of... Read More »
Category : Global B2B Web Woes