Global PR

REAL data on shifting landscape of social media use in industry

Posted on March 28, 2012 // 0 Comments

Recently Global Spec conducted a webinar presenting their research on social media use in industry. Such studies are most welcome--whether by GlobalSpec, ThomasNet or industry-specific industrial shopper portals like QMED-- or by reputable trade publications about their industry-specific audience. Several who watched the webinar either commented on... Read More »

Category : Global B2B Web Woes &Global PR &Social Media for B2B

The World is NOT Flat Because of Local Search

Posted on October 19, 2011 // 0 Comments

Busting Local Search Algorithm Borders... Ironically, a best-seller came out a few years ago suggesting that "the world is flat" and borders less relevant just about the same time when the world's search engines changed to implement the local search algorithm---the equivalent of putting invisible Himalaya high obstacles up to sourcing best-in-class... Read More »

Category : Global B2B Web Wisdom &Global PR &SEO News

Can You Spend Too Much Time Building Links?

Posted on May 5, 2011 // 0 Comments

Surprisingly- -the answer is yes....IF YOUR SOLE CONCERN IS SEARCH ENGINE OPTIMIZATION AND SITE RANKING. You could, in fact, mistakenly devote enormous effort to sending out news release after news release with hopes of pushing your site to the top of all searches---only to have SEO Recon discover that in your company's UNIQUE competitive landscape,... Read More »

Category : Global B2B Web Wisdom &Global PR

Blogs– Yours and Others

Posted on May 5, 2011 // 0 Comments

The short list of missed opportunities by many global B2B companies is perhaps topped by not helping editors that are migrating from print publications to online formats with their needs for ever fresh content in the form of blogs. This is NOT your company blog. This is a blog in an online publication. Which publications worldwide want expert... Read More »

Category : Global B2B Web Wisdom &Global B2B Web Woes &Global PR

World Wide Web– or ALMOST World Wide???–What PR Companies Without Decades of Global Experience May Tell You

Posted on April 8, 2011 // 0 Comments

I've run across more than one VP of Marketing for B2B Companies that sell worldwide-- usually headquartered in the U.S. -- who thinks there is no longer a point in "counting" news releases or other editorial material published in print publications. Usually these Marketing executives are the victim of PR companies that are US-bound in their understanding... Read More »

Category : Global PR

Think BEYOND the inbound link box..

Posted on March 22, 2011 // 0 Comments

Is it ALL about inbound links? This 20+-year veteran of worldwide publicity campaigns feels compelled to weigh in with a resounding --NO! All links are not born equal. You will be hard pressed to find an SEO professional who does not advise you to think of news releases or "article writing services" as a way to get that much coveted online marketing... Read More »