Social Media for B2B
Recently Global Spec conducted a webinar presenting their research on social media use in industry. Such studies are most welcome--whether by GlobalSpec, ThomasNet or industry-specific industrial shopper portals like QMED-- or by reputable trade publications about their industry-specific audience. Several who watched the webinar either commented on... Read More »
Category : Global B2B Web Woes &Global PR &Social Media for B2B
Earlier today I heard from a former client --let's call him John--who now owns a small home improvement business. He called to ask for advice on how to handle a black hat SEO blackmailer... Here is what happened--- His product is the type that requires a custom installation and quote. After he had finished his measurements to prepare a quote his... Read More »
Category : Global B2B Web Woes &SEO News &Social Media for B2B
(Chicago, IL, USA) Worldwide managers in technology, science and engineering-based companies involved in product development, technical collaborations and research, as well as editors of trade and technical publications dedicated to maintaining quality information in these arenas, can now tune in an ongoing discussion among engineers and other... Read More »
Category : Social Media for B2B
Social media use in B2B can generate lots of questions, sometimes few answers. For example, just what is social media? Blogging was an early form of self-expression on the Internet. I started a blog in 2003 and now maintain several. The best known in B2B is Gary Mintchell's Feed Forward. I followed with podcasting in 2005 (Automation Minutes). Then there... Read More »
Category : Social Media for B2B
Social media websites like Twitter, Facebook, LinkedIn, YouTube, Orkut, Google+, TuDiabetes, DiabetesMine and others are very powerful tools that should be, and in many cases are, used by established and start-up diabetes product and service companies. These sites enable companies to provide information to their clients, in the case of established... Read More »
Category : Social Media for B2B
Social Media is about-- or should be about- a lot more than marketing... Henry Ford was famously quoted as saying--"If I asked people what they wanted they would have just asked for a faster horse." In my 25-year career as a global publicist for engineering and science-based companies, I certainly have met no shortage of marketing directors who were... Read More »
Category : Social Media for B2B
Social Media for Online Marketing? ...truly a subject beaten to death! Amy Munice, founder of Global B2B Communications, provides a brief commentary in the Medical Design Technology Perspectives column on how social media is really an opportunity for engineers to get in on the ground floor of consumer conversations to explore the yearnings for new product... Read More »
Category : Global B2B Industry Spotlights &Social Media for B2B
Linked In Privacy Settings Privacy is a matter of choice-- but also information.. Linked In now has default settings that assume they can use your photo and name for commercial purposes. If you are neutral to that-- NO NEED TO ACT.. If you would instead rather control where your image and where you name is used---it's very simple to take back... Read More »
Category : Social Media for B2B