Global B2B Communications Marketing PR Courses are for you, if you are…
- An owner or manager of a business seeking niche vertical markets worldwide;
- PR specialists or communications professionals who need to revamp your activities to be in tune with how the world’s search engines really work.
- Business development managers seeking leads worldwide who need to know more about the difficulties for global marketing posted by local search algorithms and how to overcome these challenges.
- Interested in knowing more about how simple-to-use tools originally designed for web competitive analysis, combined with an updated understanding of how search engines work– can help you design highest ROI marketing PR strategies.
Global PR with circa 2012 Search Engines in Mind
Learn about new opportunities and challenges of global lead generation in the context of today’s search engines and why having the BEST of the BEST website is NOT the total answer.
How to Use Web Competitive Analysis Tools to Develop both Online and Off-line Marketing Strategies
Link building or guest blogs in online publications? AdWords or pay per click in online publications? Learn how to use mathematical tools to help make these and similar strategic marketing decisions.
Using Mathematics for SEO Copywriting
Think of automated tools that help you measure click-through rates from direct e-mail campaigns as a can opener; think of the inexpensive mathematical tools this course will introduce you to as a relative nuclear weapon! You will be awakened to new opportunities for copywriting success and ways to take measure of your progress as you go…
