There is No One-Size-Fits-All PR Strategy or Marketing Strategy
Global B2B Communications will get to know your company, your market, and your unique competitive landscape on the web.
- We start by developing a detailed Marketing/PR strategy that is unique to your company, your market niche, and what it really takes to build sustainable lead generation programs.
- We take the time needed to ensure that powerful high ROI global PR tactics fuel your online marketing and off-line marketing success.
Global B2B Communications Marketing/PR Strategies define deliverables and guarantees.
A Global B2B Communicatons PR-Marketing Strategy Project usually lasts one month+.
Based on the sales and marketing goals that you provide, we develop a large menu of options on possible publicity tactics to choose from. We will map out how these interlock with your advertising, website optimization, trade event and other marketing efforts, .
You then cherry pick the preferred approaches and we lock in a plan for the first year’s PR campaign.
While each PR-Marketing Strategy is custom-tailored to client needs, each PR Strategy will minimally include:
- Crystallization of core commercial messages that will sustain lead generation initiatives
- Methodological overviews–for both online marketing and off-line marketing tactics
- Possible story angles, outside blog or columnist topics
- Press release topics
- White papers that address needed marketplace education and create “evergreen” opportunities for lead generation
- Lists of media lists
- Special tactics
- Integrating all PR tactics with all other online marketing and off-line marketing tactics
- Use of mathematical linguistics tools to help weigh the return-on-investment from various online tactics and approaches
