How to Use Web Competitive Analysis Tools to Develop both Online and Off-line Marketing Strategies
2-day course designed for business owners and C-Level managers with responsibility for business strategy, lead generation or marketing. Fee – $800 (US)
Instructor: Amy Munice
Spending thousands of dollars on link building campaigns?
Use mathematical linguistics tools to find out if that is wise or foolish.
Day One:
- Learning to recognize much bandied about myths such as “top search engine rankings”, “always being number one” and not falling into trap of thinking you can “game” Google and other search engines.
- Local search– 4+ industries as they appear in the class location “search experiments” and in real-world numbers
- Personalized search– some group experiments and demonstrations of these algorithms at work.
- Instructor-led discussion–look at 4+ companies and discuss marketing PR tactics that would appear to be advisable.
Day Two:
- Revisiting the 4+ case study company marketing PR plans with the aid of mathematical linguistics tools that map each company’s unique competitive landscape on the web.
- Other valuable data sources– AdWords , Email campaigns, Google analytics
- Free vs. low-cost keyword research tools
- Personalized search– math vs. human
- Hands-on demonstration of mathematics- based linguistics tools used to transform personalized search algorithms to opportunities
(Note: Attendees can opt to bring their company’s list of marketing objectives to the class to supplement the case studies presented in the course.)
Private company classes also available–$2000+ (US), contact Amy Munice +872-222-7361 or write amy@globalb2bcommunications.com for more information.
