Web Marketing Do Nots—Learning from the Mistakes of Others
– day course geared especially for companies outside North America but appropriate for any organization that is creating a website for the first time or undertaking its first website re-design and development. Fee – $500 (US)
Instructor: Amy Munice
Class content is geared for business owners, C-Level marketing managers, entrepreneurs, and others responsible for strategic decisions and budget allocations for their organization’s business development and lead generation.
- Web project budgets spiraling out-of-control?
- Organizations enlisting web developers at price tags that would take more than three years to reap full ROI?
- Web sites that are obsolete soon after the day they were launched
- Applying internet marketing “truths” culled from B2C companies and attempting to apply “principles” to marketing to niche technical markets worldwide?
- andtThe consequences for companies enlisting web developers who were clueless about their company, industry and niche…
- and more mistakes your company can avoid by learning of mistakes made by others...
Above and beyond hearing such “war stories” that provide ample words-to-the-wise material drawn from watching and working with B2B companies ‘ in numerous website projects — successful and failures alike– you will learn:
- How and why to use open source web templates –reserving website budgets for photography, video, graphic design and/or reserving marketing dollars for combining website development with other high ROI marketing tactics.
- Tips on how to build elasticity into your website
- Systematic re-examination of how your web pages function in all stages of the sales cycle, and weighing dollars spent on your site vs. other sites or off-line marketing in terms of your geographic and vertical market targets
- Differentiating value of sites as online brochures to sites as e-commerce machines and everything in between to meet your business’ lead generation challenge
- Free market research from the web that you should not ignore
- Inexpensive market research from online advertising that you should not ignore
- Inexpensive market research from web competitive analysis tools that you should not ignore
- Methods that do and do not work to achieve global sales via online marketing
- How-To guide on planning for all stages of your website’s life cycle
